Summer of 2026 wasn't perfect for flying. Air travel has become difficult to rely on, due to major political instability and economic shifts worldwide. This global situation has led to unpredictable airspace changes, airport staffing issues, and constant flight cancellations.
Airfares, especially for family trips during the high season, have skyrocketed. Don't let your holiday start with anxiety at the terminal. This summer, it's better to drive to your holiday destination.
The greatest advantage of Croatia for the Austrian, German, and Scandinavian market - especially for guests from southern parts -is the fact that Croatia is the ultimate driving destination.
The journey becomes part of the holiday when the road opens towards the Adriatic Sea
The driving distances show how easily this can be done in just a single day:
- From Munich to Rijeka (Kvarner) takes about 6 hours.
- From Stuttgart to Rovinj (Istria) takes around 8 hours.
- From Vienna to Rijeka takes just about 5.5 hours, while reaching Rovinj or Pula takes around 6.5 hours.
- From Munich to Rijeka (Kvarner) is a comfortable 6-hour drive.
- From Stuttgart to Rovinj (Istria) takes around 8 hours.
- From Southern Scandinavia (e.g., Copenhagen), you can reach Croatia's northern coast by car with just one relaxed overnight stop along the way.
This is why we see so many Austrian, German, and Scandinavian license plates on the roads of Istria and Kvarner throughout the year. Due to this proximity, Istria is the absolute favorite for shorter getaways and wellness weekends. For longer stays, guests also love driving further south to Dalmatia, islands like Hvar, or even to Dubrovnik.
Why Guests from Germany, Austria and Scandinavia keep returning
For travelers from Central Europe and the Nordic countries, Croatia has become a regular second home. Our data shows that German and Austrian guests make up the biggest part of our visitors. They usually stay 7 to 8 nights and show incredible loyalty, returning to the same towns and villas year after year.
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At the same time, we are seeing more and more Scandinavian travelers, especially from Denmark and Southern Sweden. While they used to fly, the travel chaos of 2026 has made many of them choose a road trip instead in the preseason (and we expect that to continue during the 2027 season). They take a relaxed drive through Germany, sleep over for one night along the way, and then spend 10 to 14 nights enjoying the security of Croatia and the complete privacy of our villas.
This loyalty isn't a coincidence. There are a few simple reasons why they keep coming back:
- Top-notch infrastructure: Major European automobile clubs like Germany’s ADAC and Austria’s ÖAMTC always give Croatia’s roads and local infrastructure the highest ratings in Europe.
- Clean sea and a lot of activities to do: Our dear guest care so much about cleanliness and nature. They love Croatia because the sea is genuinely clean, the beaches are well-kept,and it is really easy to spend the day outside, whether you want to go cycling, boating or hiking.
- Security: One of the most common things our guests mention is how safe they feel here. You can walk around freely at night and let your kids play outside without a single worry. This peace of mind is just as important as the luxury of the villa itself.
What do our premium spa villas in Istria and Kvarner offer?
As the owner of a luxury villa rental agency in Croatia, I talk to guests from Austria, Germany and Scandivania every single day. I know exactly what you look for when booking a premium property.
When a client asks for a wellness villa, they are not looking for a simple jacuzzi on the terrace. And we know that, having worked in tourism for over 25 years. We have gotten to know what people from various countries (don't) like.
Standards are high; there is zero compromise on cleanliness, and the concept of „luxury" has evolved far beyond just nice furniture and a pretty view.
Here is what our premium portfolio includes:
- Heated pools and proper saunas: When the weather gets cooler outside, you can still relax. Our properties feature high-end Finnish or bio-saunas, alongside pools with precisely controlled water temperatures and advanced filtration systems (such as saltwater systems). Everything is also designed for absolute privacy.
- Private massages on your own schedule: Instead of dealing with crowds at hotel wellness centers and waiting for an open time slot, we can easily arrange for licensed massage therapists and wellness specialists to come directly to your villa whenever it suits you.
- VIP Services (private chefs & custom trips): We want your stay to be completely carefree. If you don't feel like cooking, we can book a private chef to prepare local Mediterranean meals in your villa kitchen. Also, if you want to explore, our team is here to organize for your day trips, private boat charters or luxury transfers to nearby towns so you never have to worry about the logistics.
Need help finding the right place to spend your holidays in Croatia? Reach out to us directly to customize your next stay.
No airport queues and no fixed schedule - just an open road, an Adriatic sunset and the freedom to travel at your own pace